Supported by VisitScotland, the national tourism organisation, and Glasgow City Marketing Bureau, the event, entitled Burns Night at the Museum, will be attended by more than 300 representatives from the business tourism industry, giving them a unique chance to sample the very best that Scotland has to offer.
As well as the traditional Burns fare, including haggis, whisky, poetry and a ceilidh, this year’s event will have a Commonwealth Games theme.
In six months’ time, on 23 July, the opening ceremony of the biggest sporting event ever held in Scotland will get under way at Celtic Park in Glasgow, Scotland’s biggest city.
Glasgow has welcomed a number of exciting new developments, including the SSE Hydro arena and, this week, Hilton Worldwide announced plans to open its first Hampton brand hotel in the city centre this summer, following an £11m investment.
Burns Night at the Museum is set to be a blend of traditional and modern culture. John Sharkey, chief executive of SECC said: "Burns Night at the Museum is a chance for us to bring Scotland to London, and invite all our customers, friends and colleagues to celebrate Robert Burns and the tradition that is so uniquely Scottish. We are expecting record numbers this year, which is fitting given the phenomenal 2014 we are looking at and further underlining that Scotland and the SECC continue to be a major attraction for every event, of every size and scale."
Neil Brownlee, head of VisitScotland’s Business Tourism Unit, said: "Once again, we are delighted to be involved in Burns Night at the Museum. It promises to be another memorable occasion, honouring our National Bard with an evening in which we will showcase the very best that Scotland has to offer."