Following the merger between Zibrant and P&MM's event divisions in December, Zibrant has launched creative communications agency Zibrant Live today (20 January).
Zibrant Live, which forms one of three branches of Zibrant, along with its meetings management and healthcare offerings, has won a number of new accounts, including Coca-Cola and technology company Lenovo.
The division will be led by Lex Butler, Alex James and Mark Rose.
The communications division consists of 52 event professionals, with expertise in areas ranging from global event management and production, to creative content development and digital communication solutions.
Fay Sharpe will remain in her role as managing director of Zibrant.
Business development director Lex Butler said: "We are starting this year with some really exciting events in the pipeline. We'll be delivering a live event for over 2,000 people with a leading hair care brand, heading up the production of Coca-Cola’s national road show, and we'll also be working with technology company Lenovo."
Dave Jones, creative director, said: "We’re really excited to officially launch Zibrant Live today, after months of anticipation and hard-work behind the scenes; we’ve got ourselves a great, dynamic team that are getting stuck in to large-scale creative projects."