Reader Rant: Technology can be friend and foe

As part of #CITTechIssue Crescendo founder Russell Allen argues that technology isn't always the events solution it's made out to be.

Reader Rant: Technology can be friend and foe
Reader Rant: Technology can be friend and foe

Too often, I find that technology is the antithesis of what we are trying to achieve as an agency and the industry can be too hasty in its adoption of technology for technology's sake. We work tirelessly to provide an environment for staff to make connections face to face.

This is the primary goal of an events agency and too often a screen or a gadget will detract from this. When you strip a corporate's event objectives back, there is often little need for technological assistance to achieve a bonding experience of lasting memories.

What seemed like a smart idea in the planning stages can often be flawed in its execution as audiences spend too much time figuring out how to use a given product or app. Social media and technology can certainly enhance audience interaction, but the trick is knowing when interaction can drift into distraction.

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