BT held face-to-face meetings with agencies this week as part of an ongoing review of its event agency roster.
C&IT exclusively revealed that BT had released an extensive RFI to kick-start its agency review last summer. The deadline for submissions was 20 September 2013.
Agencies were asked to come and present to a BT panel in London this week. It is unclear whether the telecoms giant is looking to expand or decrease the number of event agencies currently on its roster.
BT’s agency roster process and its use of a preferred supplier list has historically come under scrutiny. In 2008, BT attracted criticism from Eventia and several agencies involved in a 130-way pitch.