Swinton conference to stage 'Gogglebox' spoof at ACC Liverpool

The Swinton Group will stage a 'Gogglebox' spoof at its annual sales conference, taking place at the ACC Liverpool on Saturday (18 January).

Swinton returns to ACC Liverpool for the fourth time
Swinton returns to ACC Liverpool for the fourth time

More than 1,000 staff will attend the Swinton Group's annual sales conference and gala dinner at the ACC Liverpool this weekend.

The conference will feature a pre-recorded 'Gogglebox' film, based on the Channel 4 reality TV show that films a number of people as they watch TV. The Swinton Group has hired actors to impersonate the characters in Gogglebox and filmed them reacting to a presentation that will take place at the conference.

Angela Lyth, head of internal communications at Swinton Insurance, explains: "The Gogglebox feature works really well. It conveys a serious business message in a creative and fun way."

The conference will also include a hologram of the Swinton Group's CEO.

Lyth continued: "This is our fourth time at the ACC Liverpool. Our delegates are based in all four corners of Great Britain and Liverpool provides a great central location for the event. The layout of the ACC Liverpool allows for a variety of settings, enabling us to be creative each year." 

Other upcoming events at the ACC Liverpool include the BBC Worldwide Showcase and association events for the British Society for Rheumatology, NHS Confederation, The Royal College of Nursing and Cancer Research UK.

This month, work got under way on the ACC Liverpool's £40m exhibition centre.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Massive fire at New Zealand International Convention Center expected to delay opening

Massive fire at New Zealand International Convention Center expected to delay opening

The under-construction Auckland venue has suffered a major blow as a fire has ripped through the site.

The fastest growing event agencies of 2019

The fastest growing event agencies of 2019

Data from this year's Top 50 shows which agency's event-based turnover has grown most rapidly over the past three years.

'The equivalent of organising a West End musical in a day'

'The equivalent of organising a West End musical in a day'

Organiser of last night's 2019 One Young World Summit opening ceremony shares his thoughts with C&IT after the show.

TCEG hires exhibitions team lead

TCEG hires exhibitions team lead

The Creative Engagement Group hires Helen Davis to head up its US environments team in Philadelphia.

What will be the top destinations for events and incentives in 2020?

What will be the top destinations for events and incentives in 2020?

Global DMC Partners reveals 2019 destination rankings as well as its hotlist for next year.

Avantgarde London hires creative duo

Avantgarde London hires creative duo

The agency's new creative team has worked with clients including BMW, Oreo, Visa and HSBC.

Case study: Mercedes-Benz Vans roadshow

Case study: Mercedes-Benz Vans roadshow

Immersive roadshow uses an expanding, custom-built trailer to house VR, AR and MR experiences.

Hire Space Awards 2019 winners: The full list

Hire Space Awards 2019 winners: The full list

Comedian Robin Morgan led the ceremony at the National Gallery recognising the UK's best venues and event organisers.

15 entertainment ideas for corporate events

15 entertainment ideas for corporate events

All ideas should be sensory, memorable and participatory, says Mauri Gomez of Eventos Barcelona.

LinkedIn launches face-to-face meetings tool

LinkedIn launches face-to-face meetings tool

Online networking platform's event-organising feature marks its first step into the physical meetings market.

LATEST JOBS