Adding Value creates new digital role

Rav Punia has joined the agency as managing director of Adding Value Digital.

Rav Punia, managing director, Adding Value Digital
Rav Punia, managing director, Adding Value Digital

Punia joins from multinational metals and mining company Rio Tinto, where he was principal adviser of digital communications for three years.

This follows the appointment of P&MM's Chris Clarke, who joined Adding Value this week as director of strategy.

Randle Stonier, chief executive officer of Adding Value, said: "Digital is increasingly important to us. Our objective with this newly created role is to establish a core team of leadership to ensure there is focus, drive and momentum in the digital and social sphere at Adding Value.

"Rav was appointed because we wanted someone who had a good understanding of digital communications, but the first prerequisite was someone who could communicate to clients without using complicated technical terms. Rav has also worked for an agency and client side, so he has a useful blend of perspectives.

"Rav currently manages one person, but we will be recruiting in parallel with creating new opportunities.

"Adding Value Digital will offer a range of services including social media consultancy, full web design and development, and mobile solutions."

Punia added: "I was attracted to the role because there are lots of opportunities in digital and social, but also, on a personal level, I was attracted by the mix of personalities at the agency.

"The opportunities to create a 'wow' factor at live events through technology are endless. Technology can be used to drive engagement, to connect people to your brand and to amplify the live experience.

"We are now seeing the 3D printing of food and it will be interesting to see how new technologies will affect live events over the next few years. We are only limited by our imagination."

C&IT exclusively revealed this week that Adding Value has won a two-way pitch against Smyle to secure Peugeot's National Business Meeting

In 2013, Adding Value also experienced a surge in sales by 30%.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Global travel trends revealed in Amex 2020 hotel predictions

Global travel trends revealed in Amex 2020 hotel predictions

Prices in 150 key cities facing travel buyers when budgeting for MICE programs, according to Amex GBT.

Royalton Grenada Resort to open March 2020

Royalton Grenada Resort to open March 2020

New resort and spa will be the largest on the Caribbean island of Grenada with 269 suites.

Northern Irish treasures: The best hotels, venues and activities

Northern Irish treasures: The best hotels, venues and activities

From bustling Belfast to the rugged shores of Ballintoy, Northern Ireland is full of iconic delights.

How mental health first aiders can spot workplace exhaustion

How mental health first aiders can spot workplace exhaustion

Awareness of the early signs of burnout can prevent problems further down the line, says Stress Matters' Laura Capell Abra.

Why China has become one of ICCA's top 10 destinations for meetings

Why China has become one of ICCA's top 10 destinations for meetings

Ahead of IBTM China, ICCA's Noor Ahmad Hamid says that the Chinese MICE industry is booming.

8 of the best hotels in Malaysia

8 of the best hotels in Malaysia

A selection of hotels in coastal Penang, the capital Kuala Lumpur and tropical Borneo.

Campfire conferences should replace hotels, buffets and PowerPoint

Campfire conferences should replace hotels, buffets and PowerPoint

Scrap the traditional conference and get delegates out in the wild for a memorable experience, says Top Banana's Emma Collins.

Case study: Mercedes-Benz at Yabuli China Entrepreneurs Forum 2019

Case study: Mercedes-Benz at Yabuli China Entrepreneurs Forum 2019

China's best and brightest entrepreneurs got an in-depth look at the Mercedes-Benz S-Class at the annual conference.

In pictures: The Biltmore, Mayfair to open in September

In pictures: The Biltmore, Mayfair to open in September

Following a multi-million-pound redevelopment, The Biltmore is set to become London's latest luxury hotel.

Activities and hotels in stylish Scandinavia

Activities and hotels in stylish Scandinavia

A look at what the capital cities of Sweden, Faroe Islands and Denmark have to offer.

LATEST JOBS