Peugeot appoints Adding Value for flagship event

Adding Value beats Smyle in two-way pitch to win Peugeot's National Business Meeting.

Peugeot appoints Adding Value for National Business Meeting
Peugeot appoints Adding Value for National Business Meeting

Peugeot has appointed Adding Value to deliver its National Business Meeting in 2014 after a two-way pitch with incumbent agency Smyle.

The National Business Meeting is the automotive brand’s flagship annual event for dealers, after sales, parts and service and internal staff. This year’s event for 900-plus delegates will include a new model launch and take part sometime in the second quarter depending on vehicle availability.

It will be followed by a separate conference for after sales staff. The venue and location are still to be confirmed but Adding Value’s managing director of events Tina Morris said it would not be Silverstone or the ICC Birmingham, which have previously been used.

"We are delighted to be working with Adding Value on the National Business Meeting and the Aftersales Conference. Their response to our brief was just outstanding," said Peugeot dealer events & incentives manager, marketing, Louise Dowling.

"Any car manufacturer is always looking for a different reveal for a new vehicle launch   and Adding Value provided a truly outstanding creative approach. This coupled with their proven logistics expertise set them apart."

Morris said: "We’re delighted to be working with Peugeot on the National Business Meeting again especially after the incumbent did such a great job."

Smyle organised the Peugeot National Business Meeting in 2011 and 2012, the latter of which was held back to back with a Citroen conference and won the Best UK Conference and Automotive Event of the Year awards at last year’s C&IT Awards.

Adding Value worked with Peugeot on the 2009 and 2010 National Business Meetings.

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