Metro Broadcast is to produce a programme of educational events for Allergan at the Anti-Ageing Medical World Congress (AMWC) for the fourth year, which will take place at the Grimaldi Forum, Monaco over three days in April 2014.
The London-based agency is to design and manage the technical aspects of Allergan’s conference programme, which includes a symposium for 1,200 delegates, a series of educational seminars, a welcome dinner, numerous mini-conferences and participation in the main exhibition.
The project team also includes event management company Touch Associates and medical marketing and education specialist Litmus.
Metro Broadcast's technical remit covers presentation technologies, sound, staging, lighting and filming.
Many events run simultaneously or in close succession and are integrated with the use of live video.
In 2013, the AMWC attracted more than 7,000 of the world’s leading medical scientists.
Allergan’s communications, congress and events manager Claire Emson said: "Four years ago, we appointed Metro Broadcast to do little more than manage a few plasma screens at this event.
"Since then, the event has grown by demand into a full-scale operation and we are fortunate to have found a supplier who can now support us with a wide range of technologies and ideas and cope with the scale of the event as it stands today."
Metro Broadcast’s project director Jamie Tilleray added: "Allergan’s events at the congress are consistently over-subscribed. This year, we are running Allergan’s own symposium in the largest event space in the venue, which seats 1,200 – it probably won’t be big enough.
"Our challenge is to find efficient ways of meeting that growing demand by using technologies in presentation and live broadcasting to reach a wider proportion of delegates."