Business tourism – already a £1.9 billion industry – is also set to benefit from the global attention that will be heaped on the country during a momentous year.
As the host of the 20th Commonwealth Games, Scotland’s biggest city – Glasgow – will be seen by millions of television viewers worldwide, with the new, state-of-the-art SSE Hydro Arena just one example of Glasgow’s vision.
The Commonwealth Games, which begins with a spectacular opening ceremony at Hampden Park on 23 July, will be watched by a global audience of around 1.5 billion people, while the Ryder Cup will boast a potential television audience of 500 million.
Glasgow and Scotland will also be showcased to nearly 700 million households through MTV’s global network of channels when the SSE Hydro Arena hosts the 20th MTV Europe Awards on 9 November.
But, says VisitScotland, it is not only Glasgow that will benefit from the exposure of the Commonwealth Games, with film crews from around the world lining up to highlight the splendour of the rest of Scotland.
As VisitScotland outlines, the country’s compact nature and the fact its great cities are so close to its great outdoors lends itself perfectly to those who wish to combine work with pleasure.
With world-class facilities available in venues such as the recently revamped Edinburgh International Conference Centre (EICC), delegates can unwind with a whole range of activities, with wildlife safaris to whitewater rafting and golf courses galore just some of the things on offer.