US incentive market stabilises

The US incentive industry has steadied after four years of instability, in line with the UK market, according to a new survey.

US incentive market stabilises
US incentive market stabilises

Of the 254 event organisers, suppliers and buyers that were surveyed, 83% expect incentive travel budgets to stay the same or increase in 2014.

The survey, conducted biannually by the Incentive Research Foundation in the US, also revealed that more than two thirds (69%) said the economy is having a positive impact on their ability to plan and implement incentive travel programmes. This is a 13% rise since April 2013.

The research also found that more than a third (37%) of respondents anticipate no change in the type of destinations they will use.

However, 19% will pick locations closer to 'home'.

The stabilisation of the US incentive travel market follows recent research conducted in the UK. The EIBTM 2013 Trends Watch Report, released in November, revealed that incentive travel is on the rise in the UK and Europe, and corporates are choosing to travel further from home with more Americans travelling to Europe.

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