Jordan woos conference tourism with post-GIBTM trip

The Jordan Tourism Board is increasing its participation at next year's Gulf Incentives, Business, Travel and Meetings (GIBTM) event as part of a bid to attract more conference and incentive travellers to the country.

Lois Hall, GIBTM exhibition manager
Lois Hall, GIBTM exhibition manager

According to its research, between 10 and 15% of all visitors to Jordan currently go for meetings, incentives, conferences and exhibitions.

As part of a bid to increase numbers, Jordan Tourism Board will host a familiarisation trip to the country for GIBTM’s hosted buyers following the event at Abu Dhabi National Exhibition Centre from 24-26 March 2014.

A new terminal at Amman’s Queen Alia International Airport, which opened earlier this year, is designed to increase capacity from 3.5 million passengers per year to 12m by 2030.

Jordan’s venues include the King Hussein Bin Talal Convention Centre, managed by Hilton at the Dead Sea, which has hosted the Middle East edition of the World Economic Forum since 2003.

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