Reader Rant: Communication to blame for wi-fi woes

Paul Southern of Central Hall Westminster claims it's not always venues to blame for wi-fi problems at events.

Paul Southern, Central Hall Westminster
Paul Southern, Central Hall Westminster

In October, ?a survey conducted by Etherlive concluded ?that 95% of event venues do not understand wi-fi capacity. This result is quite concerning, but not all that surprising.

Every week it seems that venues are responding to the immense pressure they are under by announcing upgraded wi-fi capabilities. The venues seem to be committing to delivering these important enhancements and yet a number of planners still report wi-fi woes at their events.

Perhaps it’s time to look at the heart of the problem here. While I’m sure that wi-fi woes in some cases may be due to poorly equipped venues, I do not accept that the venues should always be blamed when wi-fi problems occur.

There is a clear knowledge and communication gap between venues and the event planners, and until event organisers have an in-depth understanding of the wi-fi requirements of their events and can communicate this to the right person at the venue, problems will continue to arise.

Paul Southern, managing director, Central Hall Westminster

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