In October, ?a survey conducted by Etherlive concluded ?that 95% of event venues do not understand wi-fi capacity. This result is quite concerning, but not all that surprising.
Every week it seems that venues are responding to the immense pressure they are under by announcing upgraded wi-fi capabilities. The venues seem to be committing to delivering these important enhancements and yet a number of planners still report wi-fi woes at their events.
Perhaps it’s time to look at the heart of the problem here. While I’m sure that wi-fi woes in some cases may be due to poorly equipped venues, I do not accept that the venues should always be blamed when wi-fi problems occur.
There is a clear knowledge and communication gap between venues and the event planners, and until event organisers have an in-depth understanding of the wi-fi requirements of their events and can communicate this to the right person at the venue, problems will continue to arise.
Paul Southern, managing director, Central Hall Westminster