Christmas party booking lead times getting longer, says survey

An IET Venues survey showed significant change in trends, with 58% of event planners booking Christmas parties 6-12 months in advance.

58% of event planners say they plan their Christmas parties almost a year in advance
58% of event planners say they plan their Christmas parties almost a year in advance

In a survey that was put to 100 event planners, almost two thirds of them said they begin planning their Christmas party 6-12 months before the actual date.

This is in comparison to research carried out in 2010 which found that only 6% of event planners started planning the Christmas party more than a year in advance.

In previous years it was common for organisations to leave booking the Christmas party to the last minute in order to secure the best deals. However, it appears that their focus has been drawn away from cost-saving strategies.

Some 35% of the survey also stated that getting the venue right is the most important factor.

Sean Spencer, venues and facilities manager for IET Venues said: "These are positive signs for the industry, the shift in trends demonstrates that businesses are now in a more comfortable position and although budgets are still tight it’s great to see that this is no longer a big obstacle."

The survey, which was carried out by IET Venues in Septmber 2013, also found however that 22% of respondents still believed that the budget was the most important factor when planning a Christmas party.

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