Dell is showcasing a range of its new software and storage products at the event, which is taking place at the Austin Convention Center (ACC) from 11-13 December 2013.
The event is a chance for IT professionals to gain insights into key industry trends, engage with industry visionaries, exchange ideas and learn how Dell is evolving to deliver the solutions of tomorrow.
On the opening night, visitors were able to tour the exhibition hall to the sounds of Dell's employee Battle of the Bands winner, a band called Shadow of Whales.
An opening keynote will be delivered from Dell's founder and chief executive officer today (12 December), Michael Dell. There will also be break-out sessions and an exhibition.
Registered users can watch key sessions online through Dell World TV.
Dell's headquarters are in Austin, Texas.