Half of event professionals believe traditional event formats will suffer in 2014

Almost half (45%) of event professionals believe that more innovative formats will prosper in 2014, while traditional formats will suffer, according to a survey conducted at last week's Conference Summit.

45% of Conference Summit delegates believe that innovateive formats will prosper in 2014
45% of Conference Summit delegates believe that innovateive formats will prosper in 2014

Attendees at the Conference Summit in London, which took place on 6 December, cast their votes to the question: 'How do you see the events industry evolving in 2014?' at a stand run by event app manufacturers Slido.

Some 29% believe the industry will grow as the economy becomes stronger, compared to 13% who think it will decline significantly. The idea that innovative formats would prosper prevailed, with 45% of the votes.

However, in a morning talk with a panel of industry experts, Giles Cummings, digital director of i2i Events Group, stated that it is "getting harder to achieve delegate growth."

Speakers added to this by saying that organisers need to create event content that was more relevant to delegates in order to get more to attend.

Claire Wormsley, managing director of the Global Conference Network, said that the summit "showcased how innovative this industry is and its contribution to the economy".

The Conference Summit, which was attended by more than 180 conference industry professionals from the UK and overseas, was hosted by the Global Conference Network and took place at Dexter House in London. 

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