Millennium Stadium generates £130m a year for Wales, says report

Cardiff's Millennium Stadium injects more than £130m a year into the Welsh economy and sustains more than 2,500 permanent jobs, according to research.

Millennium Stadium generates £130m a year for Wales says report
Millennium Stadium generates £130m a year for Wales says report

The report, compiled by Econactive on behalf of the Welsh Rugby Union (WRU), was unveiled at this week's Event Wales International Conference in Cardiff by first minister Carwyn Jones.

Jones was highlighting the importance of major events to Wales's economic development and regeneration, and stressing how government, local authorities and sporting organisations should align their strategies to attract business.

The Millennium Stadium hosts around 770,000 paying visitors a year, including conferences and exhibitions. Econactive's report found that 70% of spend was non-local in origin, meaning it had an outside, additional economic impact on the Welsh economy.

Jones said: "The stadium is a key component of what Wales has to offer as a host of major events. The stadium has set its sights on attracting high-profile events of global importance, which have attracted more visitors from outside Wales."

A previous study by Econactive in 2007 found that the stadium generated £100m a year and sustained 2,400 jobs.

Roger Lewis, WRU's group chief executive, added: "We commissioned this report to show the significance of the stadium and the activities of the Welsh Rugby Union to Wales and we are determined to work hard to ensure we sustain the level of activity that delivers this long-term benefit to us all.

"This is why we constantly strive to work closely with local authorities, particularly Cardiff County Council and the Welsh Government, to align our strategies and do the very best we can for Wales."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
In pictures: How events can save the world

The Langham welcomed corporate, agency and association event planners to discuss issues such as crisis management, sustainability, wellbeing, inclusion and harassment in partnership with Ottawa Tourism and the Shaw Centre.

How to make more sustainable food choices for conferences

How to make more sustainable food choices for conferences

Knowing where the food has come from is the first step, says BCD M&E's John Kelly.

Historic Painted Hall re-opens in London

Historic Painted Hall re-opens in London

Restored venue opens at Old Royal Naval College in Greenwich, following a two-year conservation project.

7 workplace wellbeing trends of 2019

7 workplace wellbeing trends of 2019

The first article in our wellness report presents ways of looking after the happiness and health of your employees.

You don't need tech to immerse people

You don't need tech to immerse people

You don't need expensive technology to engage audiences, says Karen Kadin of Brands at Work.

DRPG secures sweet deal with client win

DRPG secures sweet deal with client win

An internal awards ceremony for a confectionary brand saw 400 employees recognised for their achievements.

How the industry has changed for venues

How the industry has changed for venues

Director of Lane End Conference Centre reflects on changes to meetings and events since venue opened in 1969.

Audience UK appoints head of experiential

Audience UK appoints head of experiential

Full-service engagement agency appoints Stephen McIntosh as its head of experiential to oversee activations.

In pictures: SOTI Directors Dinner

In pictures: SOTI Directors Dinner

C&IT welcomed directors from the top 50 agencies at the Savoy, in partnership with Singapore Tourism Board.

Venues, hotels and activities in Latin America

Venues, hotels and activities in Latin America

From exploring the famous ancient ruins in Peru to five-star Art Deco luxury by the Copacabana in Rio de Janeiro

LATEST JOBS