Britain For Events has implemented two new member groups ahead of the APPGI into the international competitiveness of the UK events industry, which will publish its findings on Monday 16 December.
The Advisory Council and the Steering Group have been put in place to strengthen the effectiveness of the Britain For Events campaign as it aims to promote the value of event tourism to the British economy.
The Advisory Council is in place to consider the campaign’s objectives and determine the programme’s priorities whereas the Steering Group has been tasked with guiding the campaign and ensuring its effective implementation.
Michael Hirst, Britain For Events spokesperson, explained: "This is a crucial time in determining favourable policies towards the industry. Establishing a Steering Group and Advisory Council is another step towards further enhancing the campaign's profile."