The Barbican's Allen to leave for Twickenham Stadium

The Barbican's Samme Allen is to join Twickenham Experience, the conferences and events division of Twickenham Stadium, in January.

The Barbican's Samme Allen is to leave for Twickenham Stadium
The Barbican's Samme Allen is to leave for Twickenham Stadium

Allen is to leave her role as head of sales and business events at The Barbican after four years to join Twickenham Experience as head of conference and events sales. 

A proactive member of the events industry, Allen has held an array of voluntary roles including her current position as vice chair of the BVEP (British Visits and Events Partnership). She is also past president of MPI’s UK and Ireland Chapter and served for more than six years on its board. 

Allen was also instrumental in setting up London City Selection, a consortium of venues in the City of London that has driven business opportunities to the capital.

Allen said: "I’m delighted to be starting 2014 with such an exciting new opportunity. Twickenham is an iconic venue that has developed an excellent track record in delivering successful conferences and events. 

"I am really looking forward to coming on board in this new role, driving Twickenham’s strategy for growth and further developing the team to take the home of England rugby to new heights in terms of conference and events sales."

Chris Morris, managing director of Twickenham Experience, added: "Samme’s experience and track record of success throughout the industry is second-to-none. We already have a very strong non-match day business and Samme will help us to achieve our ambitious growth targets. I am delighted Samme will be joining us and bringing her energy and expertise to the Twickenham team."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
In pictures: The Mayfair Townhouse to open September 2020

In pictures: The Mayfair Townhouse to open September 2020

Iconic Luxury Hotels' new London property will have 172 rooms, a bar, a private gym and event spaces.

Incentive review: An action-packed countryside weekend at Gleneagles

Incentive review: An action-packed countryside weekend at Gleneagles

A luxury Scottish escape with whiskey tastings and outdoor activities including clay-pigeon shooting and archery.

DRPG acquires London agency Firehouse

DRPG acquires London agency Firehouse

Global agency’s acquisition of communications specialists Firehouse continues its recent growth.

C&IT redesigns magazine and website

C&IT redesigns magazine and website

Same great content but now with even more essential insight for event planners, says editor Calum Di Lieto.

‘At 11am we had nothing - by 7pm guests were walking into an awards ceremony’

‘At 11am we had nothing - by 7pm guests were walking into an awards ceremony’

Dan Broadberry discusses being on the 2019 A-List and how a ‘catastrophic’ storm may have helped him get there.

Exclusive: GPJ comments on Mobile World Congress coronavirus cancellation

Exclusive: GPJ comments on Mobile World Congress coronavirus cancellation

MWC in Barcelona will not go ahead, as one senior agency planner says brands took action after consulting chief medical officers.

Noisettes vocalist stars at Americana Music Association UK Awards

Noisettes vocalist stars at Americana Music Association UK Awards

London’s Troxy hosted the ceremony for 1,500 guests, featuring performances from special guests including Shingai Shoniwa.

Avantgarde London boosts senior leadership team

Avantgarde London boosts senior leadership team

Head of client services and operations director are promoted by the agency as it continues to grow.

What does the future of experiential events look like?

What does the future of experiential events look like?

Planning luxury experiential events needs to feel authentic, says Adam Blackwood of Private Drama Events.

How to treat your events like a start-up

How to treat your events like a start-up

Beta-test, prototype and iterate as you would for a tech product, says Set Creative’s Harry Osborne.

LATEST JOBS