BI Worldwide eyes acquisitions to accelerate growth

BI Worldwide is looking at "one or two" acquisitions to fulfil a global strategy to double business by 2017.

David Battley, director or events at BI Worldwide
David Battley, director or events at BI Worldwide

David Battley, director of events, said: "The global directive for the company is to double business in five years and we will do that through existing clients, new accounts and one or two acquisitions."

Battley and BI Worldwide managing director Mike Davies discussed in detail their plans for the agency in C&IT's Masterplan published in the November/December print edition.

Speaking to C&IT today, Battley added: "We want to enhance our offer via acquisitions that will complement what we already do. Now is a good time to bolster our offering as confidence has started to return to the marketplace. We aim to grow the business in our core areas, which focus on conferences, incentives, product launches and road shows. 

"Our key sectors are automotive, finance and ICT. We haven't formulated specific sectors to target for new business, but we are particularly interested in sports and entertainment and food and drink."

The agency has also reported an increase in event bookings of more than 12% year-on-year in 2013 and plans to grow by 8% by the close of its financial year in June 2014.

In the last month, BI Worldwide has won three accounts in the automotive and technology sectors and recruited five new members of staff. The business has also invested in new event technology as part of its major growth plan. 

The new recruits include Ian Rowlands in the design team, who has previously worked for Concerto Events, Eventswide and Chillisauce. Sarah Hancon and Sam Harding join the delegate registration team. The  delivery team has also appointed Hannah Page and Vicki Mellor.

Battley added: "We have invested in our staff and tools to service this and future growth plans. Our investment in technology, such as Etouches, ensures our delegate registration experience gives our delegates what they want, when they want it and on any device, wherever they are."

Read more about BI Worldwide's plans for growth and new client wins in C&IT's Masterplan: BI Worldwide

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