Sultanate of Oman seeks events growth with PCMA partnership

The Sultanate of Oman is looking to boost events business to the region and has signed a deal with the Professional Convention Management Association (PCMA) to help it achieve its ambition.

Sherrif Karamat, the PCMA's chief operating officer
Sherrif Karamat, the PCMA's chief operating officer

The PCMA has been briefed by the sultanate and AEG Ogden to provide supply chain training in the build-up to the opening of the Oman Convention & Exhibition Centre in 2016. The venue will be operated by AEG Ogden.

The training will be provided though the PCMA's accreditation programme, and will examine areas such as sales, service and meetings logistics.

The PCMA will also hold two advisory summits involving senior meetings executives, selected according to the sultanate's target sectors. The first will be focused on attracting Omani associations and NGOs, while the second will advise attendees on how best to attract business from North America.

Sherrif Karamat, the PCMA's chief operating officer, said: "By providing more diverse perspectives in education and cultural resources, it will support our members' needs, and at the same time making the business events industry stronger.

"It is critical to understand that PCMA, Oman and AEG Ogden collectively will spearhead the development of the sultanate's meeting industry."

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