This week Crown launched its new "brand proposition" and re-vamped website to the market, as well as plans to move from its current location in Hammersmith, London to new offices in Soho in early 2014.
The new brand proposition - Growing Brand Belief - refers to Crown’s commitment to "understanding, creating and delivering engaging communications campaigns, which grow a brand in the eyes of its consumers, employees and stakeholders," said Crown’s managing director Nicky Havelaar.
She added: "We are very proud to be launching Growing Brand Belief, a communications philosophy, which we believe embodies a promise that we make to our clients.
"The move to new offices is part of a desire to be back in the creative heart of London and to recruit the best talent, plus we want to promote a culture where our clients feel free to ‘drop in’ if they’re in the area."
Case study: Sony boosts image with Crown at Somerset House