The hospitality supplier won the contract with its proposal to provide a range of new-look packages and price points, including formal, informal and hybrid options that allow optimum use of the entertainment spaces.
Formal packages are available in The Real Tennis Museum & Dedans, The Club Lounge and The President's Room, while the informal Love Fifteen package - designed in association with Jamie Oliver's charity of the same name - available in a pop-up restaurant on the ground floor of The Club Lounge.
The hybrid hospitality concept that will be showcased at the event is said to be a fusion of formal and informal dining experiences, with elements of self-service that enable hosts to tailor their own schedules, and will be available in The Roof Garden.
Neil MacLaurin, managing director of Keith Prowse, said: "We have been working closely with the LTA for more than 25 years as trusted hospitality advisers and we are thrilled to be awarded this contract. We are excited to offer a selection of formal and informal packages, as well as our brand new hybrid concept, to satisfy the changing tastes in corporate entertaining."
The Aegon Championships will be held at The Queen's Club in London between 9-15 June 2014.