WRG opens first US office

WRG has opened its first fully-staffed US office this week, in Philadelphia, as it targets continued growth from healthcare clients based in North America.

WRG has opened its first North American office on Philadelphia's South Broad Street
WRG has opened its first North American office on Philadelphia's South Broad Street

The live events agency, which has offices in Manchester, London, Abu Dhabi, Doha, Dubai and Hong Kong grew its North American revenues to 10% of turnover last year on the back of several new client wins plus work for long-standing clients AstraZeneca and Alcon.

Graeme Beavers, who has been promoted to the new role of WRG North America vice president, said that this had led to the opening of the Philadelphia office, which he described as "the real deal" in comparison to the New York office WRG picked-up through it's acquisition of Hong Kong-based Serious Events in 2012.

"We've been active in North America essentially since we started the business 25 years ago, but the New York office has really just been an office space and a base to work from - it wasn't fully-staffed," said Beavers.

"We've always delivered events in the US but in the last year or so in particular we've seen that business grow to the point that the board decided there was an opportunity for us to capitalise on by opening a fully-staffed office.

"Last year was significant in that we won new business with new clients, but it's more to do with the potential: we're growing and by investing and putting the right people in we expect to grow more."

Beavers is in the process of recruiting the six-strong team for the Philadelphia office, which will become WRG's North American headquarters and will focus purely on healthcare - which has always been the largest sector for the agency.

Jim Faulds, chairman of WRG, said: "Our offer is perfect for today’s Healthcare market and the reason we’ve seen our sector revenue grow by £6.5m during the past 12-months. The prospects for 2014 are even more exciting."

Beavers added: "There are a huge amount of global pharmaceutical businesses based in the north eastern United States and Philadelphia is right in the middle of that. The office has been driven by healthcare and it will be a healthcare-focused expansion - although you can't predict what might happen in the future."

While the office has now officially opened, Beavers said it would not be fully up-and-running until the recruitment process finished sometime in the New Year. The office is located on Philadelphia's South Broad Street, which is also known as the Avenue of Arts, due to the neighbouring theatres and nearby Academy of Fine Arts and Academy of Music.

In November, WRG announced that it had opened its first US office.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
'Four-poster bed, copper bath and gorgeous furnishings': a night at Down Hall Hotel

'Four-poster bed, copper bath and gorgeous furnishings': a night at Down Hall Hotel

C&IT's associate editor reviews a country house hotel dating back to 1322 with Italianate architecture and luxury interiors.

The charity ball with a projection-mapped 'Wheel of Fortune'

The charity ball with a projection-mapped 'Wheel of Fortune'

Country estate Alrewas Hayes hosted the 25th anniversary of the Hope and Homes for Children fundraiser.

2020's most popular incentive destinations

2020's most popular incentive destinations

In our State of the Industry: Incentives report, we look at the top countries and cities over the past year.

Cancellations and deferrals: How global agencies are reacting to coronavirus

Cancellations and deferrals: How global agencies are reacting to coronavirus

As IBTM APAC gets postponed, agencies tell C&IT what they are doing to meet the challenges posed by the outbreak.

IBTM APAC 2020 postponed over coronavirus

IBTM APAC 2020 postponed over coronavirus

Organisers have postponed the inaugural IBTM Asia Pacific due to the Coronavirus outbreak.

How are incentive budgets changing in 2020?

How are incentive budgets changing in 2020?

Budgets increases come despite fears over economic uncertainty, according to the State of the Industry 2020: Incentives report.

MGM Resorts takes action over massive data hack

MGM Resorts takes action over massive data hack

More than 10.6million guests have had their data leaked after the cyber attack, according to reports.

APAC planners still 'use manual processes' for most of their tasks

APAC planners still 'use manual processes' for most of their tasks

Australian and New Zealander event planners need a more technology-driven approach, according to new research by Cvent.

DICE launched to improve diversity at conferences and events

DICE launched to improve diversity at conferences and events

New charter aims to eliminate 'manels' and offers guidelines for making events more diverse, on and off stage.

Are experiential food and drink incentives on the rise?

Are experiential food and drink incentives on the rise?

Planners reveal what food and drink experiences clients are increasingly requesting, in the C&IT State of the Industry: Incentives report.

LATEST JOBS