P&MM Live to merge with Zibrant

Nigel Cooper, Motivcom's managing director, has announced that P&MM events division is to merge with Zibrant Global Events to form Zibrant Live.

Nigel Cooper, managing director of Motivcom PLC’s event divisions
Nigel Cooper, managing director of Motivcom PLC’s event divisions

Cooper will be merging two of the group’s brands to form a new larger and more production-focused event business. 

In January 2014 Motivcom will be merging the Derby and Milton Keynes event management, production and communications businesses currently working as P&MM Live and Zibrant Global Events into one new entity: Zibrant Live.

Fay Sharpe will remain in her role as managing director of Zibrant and "there will no mandatory reduction in staff", according to Cooper. "We will be recruiting as we will have more job roles in the group than we currently have."

Cooper said: "I have been working with a team across Motivcom to look at how we can develop new services, improve creativity, enhance our production, win more business and grow our events business: some challenging questions for the team who comprised senior leaders from operations, creative, communications, sales, production and account direction.

"I am pleased to announce that everyone involved in the project was unanimous in their decision that we need to maximise the best of the talents in the group under one brand and so, from January next year, we will be merging Zibrant’s Global Events team based in Derby with our P&MM Live! events and production division into a new brand – Zibrant Live!

"The merger will see us field a team of more than 50 industry experts in Derby and Milton Keynes with vast experience in event management, communications, design, creative solutions and production. 

"The business will be led by Zibrant’s Mark Rose and Lex Butler with Alex James from P&MM, and will work with and across the existing P&MM and Zibrant sales, account management and operations teams delivering highly creative and effective solutions. 

"Mark Rose will lead the event management and production delivery teams based in Derby and Milton Keynes. Lex Butler will lead the sales and marketing initiatives and Alex James will lead the account directors and creative solutions teams again based in Derby and Milton Keynes.

"This consolidation of our events businesses also means that I will be more dedicated to Zibrant going forward, as more of my responsibilities are combined into Zibrant and I personally believe this is a great step forward for our group. We have some amazing talent across the group and we will now be able to deliver the best of both to each and every one of our fantastic clients.

"Purely for the avoidance of any doubt and to head off any questions about staffing levels, I want to stress that this is an expansive and positive move to bring the great experience within P&MM and Zibrant together and that at the end of the integration process we anticipate that we will have more job roles in the group than currently. So this is not a cost-cutting exercise – it is a process of growth and diversity, bringing more expertise in every field of event management, communication and production to every client.

More news will of course follow throughout December and into January when the new brand is unveiled.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
'Four-poster bed, copper bath and gorgeous furnishings': a night at Down Hall Hotel

'Four-poster bed, copper bath and gorgeous furnishings': a night at Down Hall Hotel

C&IT's associate editor reviews a country house hotel dating back to 1322 with Italianate architecture and luxury interiors.

The charity ball with a projection-mapped 'Wheel of Fortune'

The charity ball with a projection-mapped 'Wheel of Fortune'

Country estate Alrewas Hayes hosted the 25th anniversary of the Hope and Homes for Children fundraiser.

2020's most popular incentive destinations

2020's most popular incentive destinations

In our State of the Industry: Incentives report, we look at the top countries and cities over the past year.

Cancellations and deferrals: How global agencies are reacting to coronavirus

Cancellations and deferrals: How global agencies are reacting to coronavirus

As IBTM APAC gets postponed, agencies tell C&IT what they are doing to meet the challenges posed by the outbreak.

IBTM APAC 2020 postponed over coronavirus

IBTM APAC 2020 postponed over coronavirus

Organisers have postponed the inaugural IBTM Asia Pacific due to the Coronavirus outbreak.

How are incentive budgets changing in 2020?

How are incentive budgets changing in 2020?

Budgets increases come despite fears over economic uncertainty, according to the State of the Industry 2020: Incentives report.

MGM Resorts takes action over massive data hack

MGM Resorts takes action over massive data hack

More than 10.6million guests have had their data leaked after the cyber attack, according to reports.

APAC planners still 'use manual processes' for most of their tasks

APAC planners still 'use manual processes' for most of their tasks

Australian and New Zealander event planners need a more technology-driven approach, according to new research by Cvent.

DICE launched to improve diversity at conferences and events

DICE launched to improve diversity at conferences and events

New charter aims to eliminate 'manels' and offers guidelines for making events more diverse, on and off stage.

Are experiential food and drink incentives on the rise?

Are experiential food and drink incentives on the rise?

Planners reveal what food and drink experiences clients are increasingly requesting, in the C&IT State of the Industry: Incentives report.

LATEST JOBS