Conference networking app Topi unveils translation functionality at EIBTM

Topi, the mobile event networking app, has unveiled an Instant Translations feature that enables users from different countries to communicate in their respective native languages.

Topi has added instant translations to its conference and events networking app
Topi has added instant translations to its conference and events networking app

The feature, which is powered by Google Translate, allows Topi app users to receive messages in their own language regardless of the language those messages were sent in - thereby enabling people with no common language to network with one another.

Topi co-founder and CEO David Aubespin said: "We created Topi based on research about how people build personal relationships. People in real life feel more comfortable and emotionally connected to others when they have mutual interests.

"Topi brings these scenarios to life for participants of conferences and events. Now we're really excited to offer users instant translations reducing a significant barrier to networking and allowing users to communicate even when they have no fluency in other languages."

The app can instantly translates more than 60 languages, including English, Spanish, French, German, Mandarin, Portuguese, Hindi, Greek and Russian and will add a further nine languages, including Azerbaijani, Bengali, Esperanto, Basque, Gujarati, Georgian, Kannada, Tamil and Telugu in Q1 2014.

Topi launched Instant Translations live at the EIBTM show in Barcelona this week where it reported an "amazing reception" from users of the app. "Even people who did speak English as a common language had fun speaking in their own mother tongue with each other," said Aubespin. "We translated messages in 37 languages over the course of one day, which shows how international the EIBTM 2013 audience is."

Topi was launched in December 2012 and was used as the official event app by some of the world's biggest technology brands, including Samsung's inaugural Developers Conference, Google for Entrepreneurs, The Thiel Foundation's Under 20 Summit, SXSW Tech Meetup 2013, New York Tech Meetups, and American Express Marketing Mixers.

It consists of a mobile app aimed at increasing interaction amongst business professionals attending industry conferences, meetings and events, and a self-service website that allows event organisers to create a branded, customised event, engage with participants and access real-time analytics.

In addition to providing messages and notifications to delegates and distributing content such as polls, presentations and speaker bios via the app, event organisers can access rich audience analytics around attendees' professional backgrounds, interests, and demographics.

Organisers can include sponsor logos that rotate within the app and hyperlinks to their homepage (or other relevant URLs). Native versions of the app are available for iPhone, iPad, Android and Windows Phone. The cost to event organisers starts from zero for events with up to 200 participants, above which there is a flat fee of $2,500 per event (regardless of the number of delegates).

For delegates, features of the app include integration with Facebook, Twitter, Foursquare, Instagram and LinkedIn; sign-in via Facebook Connect; one-click LinkedIn requests; searchable view of conference attendees, sorted by relevance to each participant; a "virtual lobby" for attendees to follow and participate in public conversations; and one-on-one, group or public chat rooms.

Users can also share pictures, recorded audio, rich maps, and sketches via the app, which uses custom geo-fencing to allow conference organisers to set "virtual boundaries" within which users will be able to access the event on Topi.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How to stop fake news ruining your event

How to stop fake news ruining your event

False information travels much quicker than the truth so make sure you're ready to act fast, says expert at IBTM World in Barcelona.

Tips for succeeding in a crisis from Thailand cave rescue diver

Tips for succeeding in a crisis from Thailand cave rescue diver

British cave diver involved in the 2018 Tham Luang rescue explains how he solves problems in steps and stays calm under pressure.

4 days left to answer our corporate event planner survey and win a luxury hotel stay

4 days left to answer our corporate event planner survey and win a luxury hotel stay

Complete our quick 10-minute survey to win a stay for two with Iconic Luxury Hotels and inform our State of the Industry report.

SDI Meetings and Incentives appoints new president

SDI Meetings and Incentives appoints new president

Chicago-based agency makes leadership change but former president will continue in role as company founder.

8 essential steps for event marketing

8 essential steps for event marketing

Delegates at IBTM World in Barcelona got some tips from MPI to create a smart promotional strategy.

The unstoppable growth of esports events

The unstoppable growth of esports events

CEO of Excel Esports explains why the audience for gaming and esports events is only getting bigger.

New head of live events for HGA

New head of live events for HGA

Manchester-based events agency makes several appointments after a year of record revenue.

IBTM World Trends Watch 2020: 'The changing face of delegates'

IBTM World Trends Watch 2020: 'The changing face of delegates'

Report identifies global MICE trends in areas such as technology, sustainability and incentive travel.

In pictures: Villa Copenhagen opening in 2020

In pictures: Villa Copenhagen opening in 2020

Central post office built in 1912 has been restored to house the new 390-room hotel that can host events for 1,200 attendees.

Strata brings in a dozen new recruits

Strata brings in a dozen new recruits

Agency hires 12 people across all departments, including client services director Laura Awcock.

LATEST JOBS