Thailand sees 13% uplift in business travellers in 2013

The Thailand Convention and Exhibition Bureau used the EIBTM exhibition to announce a 13% uplift in business traveller numbers this year, to a little over one million visitors.

Thailand sees 13% uplift in business travellers in 2013
Thailand sees 13% uplift in business travellers in 2013

The boost was mainly driven by the 315,000 visitors to conventions in the country and 247,000 participants in incentive trips this year.

The Thailand Convention and Exhibition Bureau (TCEB) said it wants to target "high quality" business travelers in 2014 rather than concentrating on increased quantity. However, the bureau did say it has a target to increase business traveller numbers by 5% next year and business event revenue by 10%.

TCEB said it will focus on maintaining and developing the business events market from Europe and that the UK a key target in its strategy.

"In revenue terms, earnings are up 11% to €2.05bn, surpassing our annual targets for both numbers and industry earnings," said Parichet Svetasreni, director of marketing at TCEB. "The European market remains robust and this year has shown growth of 8% in visitor numbers or 6% in terms of earnings, compared with 2012.

Meanwhile, Neil Brownlee, head of business tourism in Scotland, announced at EIBTM that 2014 would be a "homecoming year" for the country during which it would welcome home some 50 million people from around the world with Scottish heritage. He also said that next year´s MTV awards would be held in Glasgow, which is a UNESCO `world city of music´.

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