AOK Events reports 25% profit decrease

AOK Events has reported a pre-tax profit of nearly £200,000 - a 25% drop from the previous year.

AOK Events reports 25% profit decrease
AOK Events reports 25% profit decrease

AOK Events recorded profits of £267,421 in its last financial year (to the end of May 2012), a figure boosted by a substantial contract for the 2011 Rugby World Cup.

Without such a sizeable contract for the 2013 financial year, turnover dropped by 30% to £3.8m to the end of May 2013, down from £5.3m in 2012.

But 2013 has seen AOK Events work with a number of new clients in the fashion and beauty sector, including Karen Millen, Elizabeth Arden, Boden and Swarovski.

AOK Events chief executive Alex Hewitt told C&IT: "There is a decrease on the year before because we have recruited four members of staff, which obviously impacts on overheads. Also, last year's results recorded an extraordinary item of business - the 2011 Rugby World Cup in New Zealand. 

"We are thrilled with the results and it is a great platform for growth. We have reorganised internally, recruited new directors and we are now looking to appoint a chairman, plus four or five new members of staff in 2014.

"We have seen an increase in business in experiential, bespoke and live events and less in hospitality. We have also had enormous success in the fashion and beauty sector."

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