Incentive travel on the rise, says report

Incentive travel is on the rise and expected to increase further in 2014, according to the EIBTM 2013 Trends Watch Report.

South Korea: Incentive travel is on the rise
South Korea: Incentive travel is on the rise

Rob Davidson, senior lecturer in Events Management at the University of Greenwich, who conducted the report said: "Last year incentive travel had stabilised, but this year it has seen an increase as companies become more optimistic and realise this is a good time to motivate their sales staff.

"Corporates are choosing to travel further from home and more Americans are coming to Europe.

"Interesting destinations on the rise include Saudi Arabia, which is keen to make it’s mark on the meetings map, and Seoul has established a new policy to attract mega events to South Korea."

The report revealed an optimistic outlook for the meetings and events industry overall.

The report states: ‘A consensus is forming that, leading into 2014, meetings, events and business travel will continue to remain critical drivers assisting organisations in their efforts to reach their strategic business objectives and effectively communicate with their employees, customers and partners worldwide.'

The findings for the EIBTM 2013 Trends Watch Report will be presented at EIBTM 2013, which will take place in Fira Gran Via in Barcelona from 19-21 November. 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

Maintaining two-metre rule when returning to work will be 'impossible'

Maintaining two-metre rule when returning to work will be 'impossible'

Guidance from health and safety body advises employers to assess risks to wellbeing as well as virus transmission when bringing employees back.

Nearly two thirds of event planners expect live events to return this year

Nearly two thirds of event planners expect live events to return this year

Most event companies will be running just a quarter of events planned for 2020, finds research by Global DMC Partners.

LIVE UPDATES: UK could have 'air bridges' by end of June

LIVE UPDATES: UK could have 'air bridges' by end of June

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

Freeman APAC appoints new head of creative services

Freeman APAC appoints new head of creative services

The award-winning creative will lead the agency’s experiential campaigns for the Asia Pacific region.

5 bad leadership habits to avoid when managing a team remotely

5 bad leadership habits to avoid when managing a team remotely

Don't let certain behaviours slip into your leadership style unchecked, says CEO of Authentic Change Solutions.

How to take your events outdoors

How to take your events outdoors

MD of Gazeboshop explains how to make the most of outdoor facilities and comply with social distancing.

How coronavirus will affect financing in the hospitality sector

How coronavirus will affect financing in the hospitality sector

The best course of action for any borrower is to find out what flexibility there is, says legal expert James Stripe.

RSVP podcast Ep1: Accidental nudity, selfish people and lullabies from Adele

RSVP podcast Ep1: Accidental nudity, selfish people and lullabies from Adele

Guests reveal their best experiences and react to anonymous industry confessions in our first-ever podcast for event and travel professionals.

Why Copenhagen is the perfect destination post-pandemic

Denmark's capital is walkable, clean, sustainable – and most importantly, happy

Can biosecurity teams save events?

Can biosecurity teams save events?

The industry will need a range of biosecurity measures if physical events are to return soon, says Smyle's Matt Holliday.