Incentive travel on the rise, says report

Incentive travel is on the rise and expected to increase further in 2014, according to the EIBTM 2013 Trends Watch Report.

South Korea: Incentive travel is on the rise
South Korea: Incentive travel is on the rise

Rob Davidson, senior lecturer in Events Management at the University of Greenwich, who conducted the report said: "Last year incentive travel had stabilised, but this year it has seen an increase as companies become more optimistic and realise this is a good time to motivate their sales staff.

"Corporates are choosing to travel further from home and more Americans are coming to Europe.

"Interesting destinations on the rise include Saudi Arabia, which is keen to make it’s mark on the meetings map, and Seoul has established a new policy to attract mega events to South Korea."

The report revealed an optimistic outlook for the meetings and events industry overall.

The report states: ‘A consensus is forming that, leading into 2014, meetings, events and business travel will continue to remain critical drivers assisting organisations in their efforts to reach their strategic business objectives and effectively communicate with their employees, customers and partners worldwide.'

The findings for the EIBTM 2013 Trends Watch Report will be presented at EIBTM 2013, which will take place in Fira Gran Via in Barcelona from 19-21 November. 

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