EIBTM 2013 preview: Educate and inspire

This year's EIBTM has a stronger focus on education, innovation and networking than ever before.

EIBTM 2013 preview: Educate and inspire
EIBTM 2013 preview: Educate and inspire

Technology focus

In the zone

New at this year's EIBTM is the 'Genius Zone', which will offer delegates a range of experiences while helping them to learn more about the meetings industry. Areas within it include the Hologram Genius Zone where attendees can discover how to use hologram and virtual projection technology to plan and visualise events. The Event Genius Zone has been designed to provide advice and support, with dedicated 'event geniuses' on hand to provide personal assessments and bespoke planning. Meanwhile, in the Shopping Genius Zone delegates can learn how to add value by integrating a shopping experience into their itineraries.

The Innovation Zone is a 'laboratory of ideas' offering the chance to discover and experience the latest innovations in the design and content of meetings. Visit the Showcase Zone and Play area for an opportunity to sample the top-ten innovations in the industry, including Google Glasses, facial recognition software and augmented reality. Or take a seat at the Genius Bar for one-to-one advice on how to incorporate the latest innovations into an event.

The Innovation Zone also contains a 'Wall of Fame', featuring venues using the latest technology.

Increased app functionality

As in previous years, the EIBTM App will be available to download on iPhone, iPad and Android platforms by searching for 'EIBTM' in the app store. The app contains a full schedule of all this year's events and exhibitors with an option to save favourites. There is also a fully interactive floor plan with route planning, as well as access to related social media platforms and information about keynote speakers and presentations. To find out more about the app, visit www.ibtmevents.com/IBTM-App

Meeting of minds

There will be a chance to network with everyone in the industry throughout the three-day event, but among the highlights are EIBTM's welcome reception and club night. The reception will take place in the Fira Gran Via and will be themed 'The Changing Face of Barcelona', showing how the city has changed and continues to evolve to meet the needs of international event and meetings planners. On the second evening (Wednesday), delegates can unwind at Barcelona's premier nightclub, Opium Mar, an opportunity to dance and carouse.

Networking points

To enhance meetings at the show, EIBTM has introduced two themed piazzas, one with tapas and the other with Champagne and seafood, providing additional catering and meeting points. "We understand networking plays a huge role in the level of business achieved at EIBTM and we wanted to provide the most relaxed and informal atmosphere," says Graeme Barnett, senior exhibition director, EIBTM.

This year's show also has a new layout designed to make it easier for delegates to navigate the exhibition hall, with two new aisles providing end-to-end access.

Get the knowledge

Leading lights

The exhibition's education programme, EIBTM Knowledge, will provide visiting delegates with valuable learning experiences from some of the industry's leading lights. Organisations available this year to impart cutting-edge knowledge and skills to delegates include the Professional Convention Management Association (PCMA), Meetings Professional International (MPI) and the International Congress and Convention Association (ICCA). Erica Keogan, education manager at EIBTM, says this year's education programme has been developed to be both inspiring and creative, incorporating concepts such as meeting design.

Sustainability hotspot

For delegates who want to extend their knowledge of sustainable meetings and events, the Sustainable Genius Zone is the place to find expert advice, case studies and bite-sized education sessions, delivered by industry specialists. Attendees can learn how to integrate concepts of sustainability into all aspects of an event, from venues through to the supply chain. "The issue of sustainability is of great importance within the meetings industry and one of the key values of EIBTM is being able to educate and inspire professionals to deliver more sustainable events," says EIBTM's Barnett. "The Sustainable Genius Zone will provide a go-to hotspot for anyone interested in learning more about the benefits of holding sustainable events."

This year's event will also feature a Meetings Leadership Summit, a closed session which will bring together 150 senior executives from around the world for a lunch meeting to exchange ideas and views about the industry. The lunch will be followed by an address from an expert, providing an insight into peer-to-peer networking and hosted by BBC journalist Nadine Dereza. Christophe Morin, chief executive at neuro-marketing research agency Sales Brain, will offer insight into his research on neuro-marketing, with a speech that promises to be both controversial and visionary. The summit will be held on the day before the opening of the conference at the new Renaissance Barcelona Fira hotel and co-hosted by Turisme de Barcelona, which is holding a drinks reception ahead of the lunch.

C&IT AT EIBTM

C&IT will once again be exhibiting at EIBTM. Come and meet the editorial and sales teams on stand J21 and pick up a copy of the latest issues of C&IT and its supplements.

C&IT will also host happy hour drinks at its stand during the show. Join us - and our sister site, www.virtualvenuevisit.com, the online resource for event planners - to find out more about our live event plans for 2014 and share your news.

Visit the C&IT stand J21

FACTFILE
What: EIBTM 2013
When: 19-21 November 2013
Where: Fira Grand Via, Barcelona, Spain
Web: www.eibtm.com

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