Reader Rant: Event degrees not all equal

Adding Value's Randle Stonier argues that agencies must sift out the wheat from the chaff when it comes to 'event' degrees.

Event degrees not all equal, says Stonier
Event degrees not all equal, says Stonier

C&IT's 'rant or rave' on the value of event management degrees raises a number of key points (C&IT, October 2013).

The events industry contributes £58.4bn to UK GDP, according to MPI's UK Economic Impact Study. Our industry is 'professionalising'. Legislation, regulations and international standards abound. The safety of people is in our hands. I believe an overarching body of knowledge is increasingly required by any event professional. A degree may provide the foundation.

But what a candidate offers outside of a course is as important as their academic work. A degree doesn't nullify the need for accountability, flexibility, communication skills, creativity and passion.

UCAS lists 62 providers of 'event' degrees, offering 253 different courses. Are they all fit for purpose? What is the course outline of the applicant's degree? What was the expertise and experience of the academic team?We need to support universities that best meet our needs.

Randle Stonier is founder & CEO of agency Adding Value (a former external examiner and industrial adviser for Leeds Metropolitan University's BA degree in events management)

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Why venue choice is crucial for a creative event

Why venue choice is crucial for a creative event

Cultural locations can give a conference an extra infusion of creativity says Southbank Centre's Ali Gannagé-Stewart.

Typhoon in Tokyo: An event planner's experience

Typhoon in Tokyo: An event planner's experience

The arrival of Typhoon Hagibis after a week-long event in Japan required serious crisis planning by TAG's UK director of events.

Freeman appoints new executive producer

Freeman appoints new executive producer

The brand experience agency continues to expand its EMEA production team in London.

What's new at IBTM World 2019

What's new at IBTM World 2019

David Thompson, event director for IBTM World, talks about what's being planned this year in Barcelona.

Experience12 hires new account manager

Experience12 hires new account manager

Holly Carters joins from MediaCom where she worked with clients including Coca-Cola and Peugeot.

My Dream Event: no phones, Disney raps and Not Giving a F*ck

My Dream Event: no phones, Disney raps and Not Giving a F*ck

Hannah Spurdle, account manager at GOTO Events, would have her guests celebrating until the early hours.

What made Belfast the Best Events Destination of 2019?

What made Belfast the Best Events Destination of 2019?

Visit Belfast took home a C&IT Award in a year full of accolades, development and economic growth.

ICC Sydney: More Than a Venue

BCD M&E acquires L37 Creative

BCD M&E acquires L37 Creative

Acquisition of Chicago-based event production agency will strengthen BCD M&E's US capabilities.

England Rugby's head coach reveals how long meetings should actually be

England Rugby's head coach reveals how long meetings should actually be

Eddie Jones explains why shorter meetings with clear messages are a winning formula in sport and business.

LATEST JOBS