Reader Rant: Event degrees not all equal

Adding Value's Randle Stonier argues that agencies must sift out the wheat from the chaff when it comes to 'event' degrees.

Event degrees not all equal, says Stonier
Event degrees not all equal, says Stonier

C&IT's 'rant or rave' on the value of event management degrees raises a number of key points (C&IT, October 2013).

The events industry contributes £58.4bn to UK GDP, according to MPI's UK Economic Impact Study. Our industry is 'professionalising'. Legislation, regulations and international standards abound. The safety of people is in our hands. I believe an overarching body of knowledge is increasingly required by any event professional. A degree may provide the foundation.

But what a candidate offers outside of a course is as important as their academic work. A degree doesn't nullify the need for accountability, flexibility, communication skills, creativity and passion.

UCAS lists 62 providers of 'event' degrees, offering 253 different courses. Are they all fit for purpose? What is the course outline of the applicant's degree? What was the expertise and experience of the academic team?We need to support universities that best meet our needs.

Randle Stonier is founder & CEO of agency Adding Value (a former external examiner and industrial adviser for Leeds Metropolitan University's BA degree in events management)

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