Goalen, who is head of travel and venue finding for the agency, will also take over from Jill Fleming, of Absolute Corporate Events, as committee chair following the HBAA's annual dinner in February. She will also have a seat on the executive committee.
The events committee is responsible for organising events for the trade association for the hotel booking agency, apartment and venue community including the annual forum, annual dinner, CEO dinner and golf classic.
Goalen hopes to use her position in the industry to raise the HBAA’s profile. She said: "We want to allow agencies to develop stronger strategic partnerships with our venue suppliers through the HBAA’s calendar of events in order to work cohesively across the board. I hope to encourage members to attend these events and promote the code of conduct as standard across the industry to ensure best practice is adopted by all."
Chris Parnham, chair of the HBAA, said: "It is fantastic to have Louise on board. Her knowledge and extensive relationships with hotels and venues means that she will bring new ideas to the table. We have no doubt that Louise will provide invaluable support as the HBAA continues to grow and adapt to ensure we meet the needs of our members in an ever changing environment."