Taylor Lynn Corporation MD advises Manchester Met students on events

Events management entrepreneur Liz Taylor passed on tips on how to beat recessions, business disasters and 'bridezillas' during a guest lecture at Manchester Metropolitan University (MMU) Business School.

Liz Taylor delivers her speech at Manchester Metropolitan University Business School
Liz Taylor delivers her speech at Manchester Metropolitan University Business School

Taylor, managing director of the Manchester-based Taylor Lynn Corporation, told more than 100 students about how she started her business with a few hundred pounds and went on to build a company with a turnover pushing £4m a year and work with high-profile clients such as X Factor star Gary Barlow, Coronation Street actors and leading blue-chip businesses.

Speaking on 28 October on how to become a successful events planner, she said: "Detail is crucial. I check, double check and all the members of the team have to get someone else to check their figures, numbers, supplier itineraries  – all sounds so anal, but it’s amazing how many potential disasters are avoided this way. With 601 guests you cannot have 600 chairs and 600 napkins!"

"Organisation and logistics are two of the key ingredients to a successful event and they can take weeks of planning. There is always a solution and we are there to ensure that anything thrown at us is resolved."

After her talk, Taylor, a wedding and private party planner, took part in a Q&A session. She said: "I think it’s crucially important in business, no matter how busy you are, to take the opportunity to invest some time and experience in the next generation of entrepreneurs and business people."

Marilena Antoniadou, department of management at MMU Business School, said: "Having a well-known and respected event management entrepreneur, like Liz, as our guest speaker gave the opportunity to convey current, realistic information to the students and give a perspective on a subject that is not available from textbooks."

The Big Debate: Are event management degrees a waste of time?

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

48 hours in... Istanbul

48 hours in... Istanbul

From a boat tour on the Bosphorus Strait to rooftop belly dancing, here are our top picks for two days in the Turkish city.

ILEA UK's new board announced

ILEA UK's new board announced

The International Live Events Association says it aims to be an inclusive and inspiring global community during a 'challenging time'.

LIVE UPDATES: Morocco to start reopening borders

LIVE UPDATES: Morocco to start reopening borders

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

Smyle appoints new managing director

Smyle appoints new managing director

Creative agency reshuffles its senior leadership team to support its new virtual and hybrid events business.

Hospitality industry welcomes VAT reduction in chancellor's summer statement

Hospitality industry welcomes VAT reduction in chancellor's summer statement

MICE sector continues to wait for further clarification on financial support and a date for restarting live events.

How have event apprenticeships been affected by coronavirus?

How have event apprenticeships been affected by coronavirus?

A group of apprentices share their experiences of learning about the industry during lockdown.

RSVP podcast Ep6: Jessica Rabbit, fraudsters and sleeping in army trucks

RSVP podcast Ep6: Jessica Rabbit, fraudsters and sleeping in army trucks

This week's special guest is Julia Charles, managing director of Julia Charles Event Management.

'Working on the inaugural Invictus Games was amazing'

'Working on the inaugural Invictus Games was amazing'

A-List 2020: Rachel Douglass is a senior event manager at Yellow Fish.

Venues #LightItInRed to show support for events industry

Venues #LightItInRed to show support for events industry

Campaign to draw attention to struggling events businesses and employees lights iconic buildings red.

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Metrics are great but don't forget to create a memorable experience, says Phil Staines from FIRST.