Fidelity and Powwow launch new strategy with 2,000-strong event

Fidelity Worldwide Investments is running a series of events aimed at communicating its new overarching brand strategy to staff.

Fidelity and Powwow launch new strategy with 2,000-strong event
Fidelity and Powwow launch new strategy with 2,000-strong event

The company worked with agency Powwow, which oversaw Fidelity's new strategy launch event – a briefing aimed at 2,000 employees that took place on 25 and 26 September in a marquee based in the grounds of Fidelity’s HQ in Tadworth, Surrey.

Fidelity is following up the main event with a series of 'cascade’ events and activities running until mid-November.

For the launch, Powwow and Fidelity designed a temporary marquee structure that suited the nature of the event. It comprised four experience zones. The aim of the event was to inform and "energise" staff about changes to Fidelity’s business strategy.

Staff from across three of Fidelity’s locations attended, with each employee attending a two-hour interactive session.

The 2,000 employees were divided into 15 "cohorts" and then moved from zone to zone. After a personal introduction from Fidelity UK managing director Hugh Mullan, a video presented the "case for change".

Other areas included an experience zone where delegates could visit exhibition stands and use a pre-loaded iPad with an app containing information and video content.

Jonathan Hewitt, head of marketing at Fidelity Personal Investing, said: "Without the creative thinking, supportive approach and can-do attitude from the Powwow Events team, particularly in coming up with the venue solution, we would not have been able to deliver such a successful launch."

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