These were the main factors behind Sitecore choosing Amsterdam for its Symposium Europe, for about 700 delegates, in September 2012.
The English-speaking aspect really helps when you have an international conference, as we did. There is a strong cultural reputation, and it is renowned for its nightlife, so Amsterdam appeals to a wide range of delegates.
Originally, we looked at The Hague's World Forum Convention Center to hold our event, but it was too large, and it was a challenge to find a suitable venue for our group size in the Netherlands.
However, in Amsterdam there was the choice of the Hilton Amsterdam or the Hotel Okura Amsterdam, which we selected. The Okura has its own private jetty, which was great because we took delegates on a cruise through the canals before reaching the beautiful National Maritime Museum for a gala dinner.
Venues could do with cranking up their IT infrastructure, as we had to use external suppliers to increase the internet bandwidth. The Netherlands is not cheap, but it was important to create the right impression.
Steve Jack, vice president of field marketing, Sitecore