Grass Roots delivers corporate hospitality experience for Jaguar at Thruxton

More than 400 dealers, corporates, VIPs and brand partners attended Jaguar's Racing Heart experience at Thruxton race track in Hampshire this week.

Jaguar Racing Heart Experience 2013, Thruxton
Jaguar Racing Heart Experience 2013, Thruxton

The three-day event, which took place from 22-24 October, hosted three sessions per day. During each session, 48 guests were able to test drive five Jaguar models, including the new F-Type, on a range of driving activities.

Grass Roots Meetings & Events has delivered Jaguar's Racing Heart programme since 2009, which take place at various locations across the UK throughout the year, including Knockhill in Fife and Dunsfold Park in Surrey.

Grass Roots Meetings & Events manages the planning and delivery of these events including track selection, on-site hosting and vehicle management.

Race Academy Advance, a one-off event and the first Jaguar Experience Programme to focus on performance, takes place today (25 October), which allows guests to experience a range of Jaguar cars with a pro driver.

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