He was previously vice president for traveller services for Europe, the Middle East and Africa (EMEA) at the company.
Ashworth, a Dutch citizen of South African descent, joined CWT in 1998 as a branch manager in the Netherlands. Since then, he has held various positions within its traveller services organisation, including as Benelux director and operations development director for EMEA.
Andrew Waller, president of Europe, Middle East and Africa, and Global Partners Network, said: "Peter’s background, most recently in traveller services, means that he has a great understanding of what is important to our customers. As a proven leader of some of CWT’s largest teams, with a strong track record of success, he was the natural choice to head up this important region for CWT."
The company is currently recruiting Ashworth’s successor.