Conference organisers should embrace 'major threat' of convergence, says summit speaker

The co-founder of Global Financial Conferences has called for conference companies to embrace the integration of large-scale events (LSEs) and exhibitions.

Piers Bearne
Piers Bearne

Speaking ahead of the Conference Summit, Piers Bearne acknowledged that this convergence would provide a "major threat" to the conference industry but that companies should embrace it.

He said: "Those who artificially stop their LSEs from evolving into the new model will remain in the 'boom and bust' cycle, and ultimately be outcompeted by exhibition, digital and media companies."

Bearne, also co-founder of Global Transport Forum, said that one event in 20 had a real exhibition component, but that the events were "the major drivers of profitability and growth".

He added: "In the exhibition world, almost all shows now have content, but I'd say that no more than a quarter have quality content and meaningful conferences at their core. So this convergence is still very new."

The integration of content-led events and exhibitions is a key topic up for debate at this year’s Conference Summit, hosted by Global Conference Network, which is being held on 6 December at Dexter House, London. Bearne will act as a moderator.

Other speakers include Kevin Jackson, executive director at George P Johnson; Giles Cummings, divisional director for large scale events at i2i Events Group; and Katherine Kreuter, head of event productions and content at Procurement Leaders, the global intelligence network.

 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Double sunrise: Would you book a 19-hour flight?

Double sunrise: Would you book a 19-hour flight?

After Qantas trial flight from London to Sydney lands, we ask event planners what they think.

Science Museum unveils new event space within medical exhibit

Science Museum unveils new event space within medical exhibit

Exhibition opens for drinks receptions and events amid one of the world's largest medical galleries as part of £24m refurb.

Venue of the Week: Adare Manor

C&IT's 2019 A-Listers were treated to a stay at the luxury Irish getaway on an 842 acre estate in County Limerick.

7 lessons for event planners from... the John Lewis Christmas ad

7 lessons for event planners from... the John Lewis Christmas ad

Everyone's nightmare is a fire-breathing dragon near a highly flammable Christmas tree, isn't it?

Biggest food and drink trends of 2020 revealed by hotel group

Biggest food and drink trends of 2020 revealed by hotel group

Black pepper ice cream, fermented foods and Levantine cuisine are among the culinary treats predicted to be popular.

What are Generation Z's top travel destinations?

What are Generation Z's top travel destinations?

In-depth analysis unearths the future of travel in a global survey of 10,000 young people in the US, UK, Europe and China.

Case study: Nickelodeon Kids' Choice Awards

Case study: Nickelodeon Kids' Choice Awards

Pop star Jason Derulo hosted the televised award ceremony at Abu Dhabi National Exhibition Centre.

Influx of association conferences for ACC Liverpool

Influx of association conferences for ACC Liverpool

Venue is set to host three major association conferences for the first time, while confirming return of several others.

3 simple ways to disrupt events

3 simple ways to disrupt events

Many planners mistakenly over-complicate their events, according to Scott Stratten, co-author of UnMarketing.

Answer our corporate event planner survey and win a luxury hotel stay

Answer our corporate event planner survey and win a luxury hotel stay

Complete our quick 10-minute survey to win a stay for two with Iconic Luxury Hotels and inform our State of the Industry report.

LATEST JOBS