New Look appoints Logistik for retail roadshow

New Look unveils Christmas trends in motivational retail roadshow for 1,000 delegates.

New Look retail operations director Mark Axon and CEO Anders Kristiansen motivate employees ahead of Christmas trading
New Look retail operations director Mark Axon and CEO Anders Kristiansen motivate employees ahead of Christmas trading
Fashion retailer New Look has delivered a series of four events to engage staff including regional business and store managers in the run-up to its crucial Christmas trading period.

The Feeling Festive roadshow in London and Manchester saw New Look work with Logistik to deliver a series of engaging and interactive events to motivate and inspire staff.

The team created two events at Manchester's The Studio venue in the city's Rag District – the historical heart of the textile industry - on 16-17 October.

The Manchester events followed two London workshops on 2-3 October at Ruby House and the MC Motors warehouse in east London.

New Look retail operations director Mark Axon said: "The workshops involved training in branding, service, team building, and time for reflection on a busy and successful 2013.

"We have had a brilliant year and the roadshow provided the chance to celebrate everything we have achieved, and look forward to the year ahead. It was great to have Logistik on board, supporting us in delivering a meaningful and impactful event."

Logistik's work included creating films to communicate key messages, scheduling engaging speakers including New Look's CEO, Anders Kristiansen, and a fashion show finale, unveiling the fashion brand's Christmas trends.

Logistik joint managing director James Wilkins said: "It was a real privilege to work with Mark Axon and his team at New Look on delivering this important element of their retail communications strategy.

"It was crucial to ensure the roadshow was a mixture of inspiring, motivating and engaging content that would ultimately win the hearts of key New Look staff and prepare them for the busiest retail period of the year."

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