Destination Guide: Scotland

Global experts take centre stage in Scotland

A high level Scottish Business Tourism event next month is set to bring together top global experts to reveal new ways for Scottish businesses to communicate with their customers and clients.

The Business Tourism Scotland Conference, to be held at the Glasgow SECC on Monday 11 November, is set to attract more than 300 business people from across the country’s business tourism industry to discover how to maximise opportunities through utilising ground breaking technology and trends.

An industry steering group has worked closely with VisitScotland, Scottish Enterprise, Glasgow City Marketing Bureau, Marketing Edinburgh, Dundee and Angus Convention Bureau and Visit Aberdeen to organise the event.

Top speakers will include Dr Paul Redmond, who has published studies into generational theory and how businesses can engage effectively with Baby Boomers, Generation X, Generation Y and the Millennials. 

Event producer Clare Amsel will join Million Dollar Round Table Director Ray Kopcinski to look at the new technology which is taking over the world and the importance of businesses realising that ‘the future is now’.

There will also be interactive sessions on the human psyche and global technology and trends expert, Cisco Live! will reveal how practical improvements can be made to futurise business methods to drive value, growth and productivity in organisations.

This year’s conference sees the introduction of a ‘Local Heroes’ session, with organisations such as the team behind #ScotlandHour and Machrihanish Dunes Golf Club and others showing examples of best practice through collaboration, social media, customer service, people development and sustainability. 

Fergus Ewing, Tourism Minister, said: "Business tourism has moved from being perceived as a niche part of Scotland’s overall tourism sector, to become one of the principle focuses and interests. This not only makes a contribution to our economy, it is also an opportunity to showcase Scotland to business tourists as a premiere location to invest, study, live, work and visit – again and again."

Visit C&IT's Scotland Destination Guide here

 

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