Kaspersky sales bootcamp kickstarts VM World event

Kaspersky has delivered an intensive sales training programme to staff in a bid to increase engagement at trade events including this week's VM World in Barcelona.

VM World takes place 15-17 October 2013 in Barcelona
VM World takes place 15-17 October 2013 in Barcelona
The internet security and anti-virus business has been working with Keene Communications on the training, which culminated with a "one-day bootcamp" to remind attendees of skills learned, said Kaspersky Lab vice president of marketing, Europe, David Preston.

Around 40 sales staff took part in the training, which was rolled out in the UK, France, Germany, Italy, Spain and the Netherlands.

The training will now be put into practice during technology networking showcase VM World, which takes place on 15-17 October, and sees around 8,000 IT professionals join at the Fira Barcelona Gran Via.

An app developed by Crystal Interactive will back up the sales training.

Preston pointed out that "often sales people will be doing work on their phones or iPads, but not concentrating on the trade show".

He added the training will now be added into employees' "onboarding" when they join the company and delivered at quarterly intervals.

Analysis will be carried out following the VM World event, with comparisons to historic data from the last two years examining the quality of leads generated.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
IBTM World Trends Watch 2020: 'The changing face of delegates'

IBTM World Trends Watch 2020: 'The changing face of delegates'

Report identifies global MICE trends in areas such as technology, sustainability and incentive travel.

In pictures: Villa Copenhagen opening in 2020

In pictures: Villa Copenhagen opening in 2020

Central post office built in 1912 has been restored to house the new 390-room hotel that can host events for 1,200 attendees.

Strata brings in a dozen new recruits

Strata brings in a dozen new recruits

Agency hires 12 people across all departments, including client services director Laura Awcock.

Our view: Flexible working is key to retaining the best talent

Our view: Flexible working is key to retaining the best talent

C&IT's associate editor Andy McCorkell explains why supporting working parents is so important for a successful business.

In pictures: New events venue opens in Herefordshire

In pictures: New events venue opens in Herefordshire

Crumplebury has onsite accommodation, flexible event spaces, a farm-to-table restaurant and views of the countryside.

6 ways tech can make events more sustainable

6 ways tech can make events more sustainable

Planners can challenge the more wasteful elements of events, says CEO of events management company Eventopedia.

Double sunrise: Would you book a 19-hour flight?

Double sunrise: Would you book a 19-hour flight?

After Qantas trial flight from London to Sydney lands, we ask event planners what they think.

Science Museum unveils new event space within medical exhibit

Science Museum unveils new event space within medical exhibit

Exhibition opens for drinks receptions and events amid one of the world's largest medical galleries as part of £24m refurb.

Venue of the Week: Adare Manor

C&IT's 2019 A-Listers were treated to a stay at the luxury Irish getaway on an 842 acre estate in County Limerick.

7 lessons for event planners from... the John Lewis Christmas ad

7 lessons for event planners from... the John Lewis Christmas ad

Everyone's nightmare is a fire-breathing dragon near a highly flammable Christmas tree, isn't it?

LATEST JOBS