MCI launches sports business unit

MCI has created a sports business unit to offer expertise to sports federations, teams and corporate sponsors.

Barbara Martins-Nio is heading the sports business unit
Barbara Martins-Nio is heading the sports business unit
The new division of the Geneva-based global association, communications and event management company will focus on providing services including event management, hospitality, creative solutions, central booking, sponsorship services, association management and public affairs.

The unit is initially concentrating on three territories – Belgium, Switzerland and France – and has one operations director and three sales employees for each. Its long-term objective is to work on large-scale sports events such as the Olympic Games and World championships but Barbara Martins-Nio, sports business unit’s director, said the company needed to "improve on medium events like European championships" first.

Martins-Nio is heading up the unit following 14 years of experience at managerial level within international sporting event organisations, including as head of services for the 2007 Rugby World Cup in France and as accommodation advisor for the 2018 Annecy Winter Olympics bid committee. She also had roles in events such as the 2010 Fifa World Cup in South Africa and 2003 World Athletics Championships in Paris.

During the last two years, she worked as associate director for her own company, Tailormade Hospitality Services, which created, planned, managed and operated services related to international sports events and was a subsidiary of the French group Keneo Sport Solutions.

Sebastien Tondeur, MCI’s CEO, said: "During a sporting event, there are many communities that MCI can engage with and create a unique, unforgettable and performance enhancing experience. The sports industry is a truly global area where MCI can create and develop strategies that harness the value of human capital and personal relationships."

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