C&IT Awards winners: Best UK C&I Destination

Belfast and Scotland were joint winners of Best UK C&I Destination at the C&IT Awards.

Edinburgh, Scotland
Edinburgh, Scotland

SCOTLAND

Scotland proved that it punches above its weight, with business tourism worth nearly £1bn to the economy, accounting for 20% of tourism to the country; and with an impressive 28% of all UK-hosted association conferences held north of the border.

Clearly much of its success is attributable to Visit Scotland's marketing team, which represents venues and suppliers to buyers and media. A key event on the team's calendar is Scotland Means Business. The 2013 event took place in Inverness in April and saw more than 450 appointments take place between buyers and suppliers. It achieved an ROI of 36:1.

In 2012/13, Visit Scotland hosted 209 fam trips, facilitated 3,504 face-to-face contacts and generated £117m in 'specific' potential enquiries.

BELFAST

Belfast, Northern Ireland

The Business Tourism team at Visit Belfast seriously upped its game in 2012/13, securing events for the city that generated more than 63,000 bed nights and £27.3m for the local economy - an increase of 70% on the previous year.

This is especially impressive given that the Northern Ireland capital is a relative newcomer to the events market. In 2012, the marketing team actively targeted London-based clients at an event in the UK capital with an integrated marketing campaign and showcase event called 'Little Belfast'. It generated leads worth 6,000 bed nights and £2m in economic contribution.

Over the year, the team's efforts attained leads worth 30,850 bed nights, £15m in economic impact.


Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
'Indefinite' travel ban leaves planners with more questions

'Indefinite' travel ban leaves planners with more questions

As the Foreign & Commonwealth Office updates its advice against all non-essential travel, can planners make any forward bookings at all?

Insurance company rejects agency’s coronavirus claim

Insurance company rejects agency’s coronavirus claim

Creative communications agency had taken out specific coverage for ‘human contagion disease’ in the lead up to the coronavirus pandemic.

LIVE UPDATES: Golf's Open Championship cancelled

LIVE UPDATES: Golf's Open Championship cancelled

All the latest postponements and cancellations as the world deals with the spread of coronavirus.

Case study: Genesis launches luxury electric car Mint Concept

Case study: Genesis launches luxury electric car Mint Concept

INVNT's car launch event included a runway show, live music and dancing at a brand new venue in New York.

9 ways to improve your virtual meetings

9 ways to improve your virtual meetings

Dan Walker from Ashfield Meetings & Events has compiled a checklist to ensure your video calls run smoothly.

Deadline extended for the C&IT Awards Americas

Deadline extended for the C&IT Awards Americas

As C&IT expands its reach globally, we've launched the C&IT Awards Americas to recognise the best in US events.

Unicorn Events closes due to COVID-19 challenges

Unicorn Events closes due to COVID-19 challenges

Agency MD Hannah Luffman says the business will close while it is still possible to pay staff in full.

How the UK government is supporting the hospitality and events sector

How the UK government is supporting the hospitality and events sector

Suggestions of an extended lockdown period are adding pressure to the events sector, says University of Derby's Brendan Moffett.

Furlough: The new F-word

Furlough: The new F-word

Recently furloughed creative director Dave Leong explains the thinking that’s helping him navigate tricky times.

‘Virtual event providers have been opportunistic’

‘Virtual event providers have been opportunistic’

Think carefully about going virtual if your event can be postponed to later in the year, says Shaumik Saha from Stride Plus Events.