C&IT Awards winners: Best UK C&I Destination

Belfast and Scotland were joint winners of Best UK C&I Destination at the C&IT Awards.

Edinburgh, Scotland
Edinburgh, Scotland

SCOTLAND

Scotland proved that it punches above its weight, with business tourism worth nearly £1bn to the economy, accounting for 20% of tourism to the country; and with an impressive 28% of all UK-hosted association conferences held north of the border.

Clearly much of its success is attributable to Visit Scotland's marketing team, which represents venues and suppliers to buyers and media. A key event on the team's calendar is Scotland Means Business. The 2013 event took place in Inverness in April and saw more than 450 appointments take place between buyers and suppliers. It achieved an ROI of 36:1.

In 2012/13, Visit Scotland hosted 209 fam trips, facilitated 3,504 face-to-face contacts and generated £117m in 'specific' potential enquiries.

BELFAST

Belfast, Northern Ireland

The Business Tourism team at Visit Belfast seriously upped its game in 2012/13, securing events for the city that generated more than 63,000 bed nights and £27.3m for the local economy - an increase of 70% on the previous year.

This is especially impressive given that the Northern Ireland capital is a relative newcomer to the events market. In 2012, the marketing team actively targeted London-based clients at an event in the UK capital with an integrated marketing campaign and showcase event called 'Little Belfast'. It generated leads worth 6,000 bed nights and £2m in economic contribution.

Over the year, the team's efforts attained leads worth 30,850 bed nights, £15m in economic impact.


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