The challenge was to convey a complex technology story to a disparate audience, in the midst of the brand mayhem of the Games.
Using theatrical and CGI techniques at the Royal Opera House, London, Jack Morton created an experience that included an LED-lit entrance pathway; a More Discovery room where, in conjunction with projection techniques, an apparently normal floor dropped six metres to showcase BP's underground and undersea exploration; and a More Efficiency finale, where attendees were surrounded by a kinetic space demonstrating BP's energy-efficient technologies.
With 20 shows per day over three weeks, more than 2,000 people from BP's target audiences went through the experience, with 95.5% rating it highly.
Cisco Live 2013
Agency: George P Johnson
Venue: Excel London
Connect 13 Teradata by Worldspan Group
A Day in a Life of a Lecture Theatre – Facilitating the Royal Academy
Global Grand Challenge by IET Venues