C&IT Awards winners: Most Effective Use of a Small Budget

The C&IT Award for Most Effective Use of a Small Budget was won by Chiltern Railways Customer Service Team Training, by agency DRP Group.

Chiltern Railways Customer Service Team Training, DRP Group
Chiltern Railways Customer Service Team Training, DRP Group

Using a tight budget with an upper limit of £10,000, DRP managed to meet a number of objectives set out for a customer service team training day. Aims included creating a concise customer service plan and identifying barriers to achieving good service levels.

Staged at DRP's studios in Hartlebury, delegates arrived at an underground secret bunker via a smoke-filled tunnel, where they faced their customer service demons. Brainstorming allowed them to identify barriers to good service, which were placed in a dustbin that was spectacularly blown up.

Following the morning's activity, delegates were given the ultimate customer challenge - to convert DRP's studio 2 into a themed jubilee tea party, including baking cakes. At 2pm, 15 members from Kidderminster day centre arrived to put the Chiltern team through their customer service paces.

The event punched way above its weight, costing just £8,915 and resulting in an 85% improvement in customer service scores.

SHORTLISTED
Health Policy Summit 2013 – The Efficiency Challenge by Nuffield Trust
The Department of Health – Dementia Village by MCI UK

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Helicopters over Hawai'i - the best venues, hotels and activities

Helicopters over Hawai'i - the best venues, hotels and activities

A six-day account of aerial adventures across Kaua'i, O'ahu and Hawai'i in A Diary of a Delegate.

TRO appoints two experiential specialists

TRO appoints two experiential specialists

Agency welcomes Sulmaan Ahmad as head of strategy and Simon Patel as creative director.

'Push the boundaries - if someone says something can't be done, I'll find a solution'

'Push the boundaries - if someone says something can't be done, I'll find a solution'

A-List 2019: Matt Culverhouse, chief executive of TEN6 Creative.

In pictures: IMEX 2019

In pictures: IMEX 2019

The annual industry gathering took place from 21-23 May at Messe Frankfurt in Germany.

TEN6 Creative brings in new client services director

TEN6 Creative brings in new client services director

Oliver Morgan joins agency after 10 years with Gold Key Media and will be 'instrumental' to continued growth.

'To hear Michelle Obama say we'd done a great job and get a hug was incredible'

'To hear Michelle Obama say we'd done a great job and get a hug was incredible'

A-List 2019: Kylie Davies, account director & general manager, emc3.

Behind the glitz at award ceremonies

Behind the glitz at award ceremonies

UKSV's Neil Coombes takes us through the planning and setup process for the AA Hospitality Awards

First New York location for etc.venues

First New York location for etc.venues

Venue specialist also adds Chancery Lane location to its London portfolio, with both to open later this year.

Case study: Lenovo Connect

Case study: Lenovo Connect

The technology giant's two-day event for 450 guests took place in London, organised by Jack Morton Worldwide.

Two new recruits for Sleek Events

Two new recruits for Sleek Events

Agency also plans fundraising sports day this summer for its new charity partner Meeting Needs.

LATEST JOBS