Silverstone, 'the home of British motor racing', was selected as the venue for the conference. Dealers registered and were then treated to a surprise lap of the historic track.
For the plenary, Smyle used a 50m-wide stage and a custom-built tiered seating block developed for £10,000, saving £50,000 in hire costs; while 14 projection screens gave all delegates an excellent view.
Attendance for each car marque was up from a combined 1,250 in 2011 to more than 1,500 in 2012. Delegates scored an overall 9.5 out of ten for the event.
Agency: George P Johnson
Venue: 20 universities across UK
Ford Go Further, 'Making History'
Venue: Ziggo Dome, Amsterdam, Netherlands
BMW Early Test Drives by George P Johnson
Jaguar F-Type Launch by WRG Creative Communication
BMW i Store Launch by Grass Roots