C&IT Awards winners: Pharmaceutical, Health & Beauty Event of the Year

Pharmaceutical, Health & Beauty Event of the Year at the C&IT Awards was won by Dementia Village at the Healthcare and Innovation Expo 2013, by agency MCI UK.

Dementia Village at Healthcare & Innovation Expo 2013, Excel London
Dementia Village at Healthcare & Innovation Expo 2013, Excel London

In response to the Prime Minister's Challenge on Dementia, the Department of Health (DoH) was asked to showcase current research and best practice on dementia at the Healthcare and Innovation Expo 2013, held at Excel London.

With just 12 weeks to plan the event, the department approached MCI. The agency and client devised a Dementia Village concept that would comprise several private, commercial and community spaces including a home and garden, village green, school, cafe and high street. Within the village a cast of volunteers, exhibitors, speakers and actors brought the village to life. The village even had a daily paper outlining each day's events.

A total of 6,250 expo delegates visited the village, pledges for action were received from 200 participants, while 346 delegate undertook dementia-awareness training as part of the DoH's ongoing campaign.

SHORTLISTED
AstraZeneca – Journey Through Infection by Bluehat Group
Allergan Sales Conference 2013 by Universal World Events
Alcon – Pharma Product Launch by WRG Creative Communication
AZ Academy 2012 by Zibrant

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