C&IT Awards winners: Pharmaceutical, Health & Beauty Event of the Year

Pharmaceutical, Health & Beauty Event of the Year at the C&IT Awards was won by Dementia Village at the Healthcare and Innovation Expo 2013, by agency MCI UK.

Dementia Village at Healthcare & Innovation Expo 2013, Excel London
Dementia Village at Healthcare & Innovation Expo 2013, Excel London

In response to the Prime Minister's Challenge on Dementia, the Department of Health (DoH) was asked to showcase current research and best practice on dementia at the Healthcare and Innovation Expo 2013, held at Excel London.

With just 12 weeks to plan the event, the department approached MCI. The agency and client devised a Dementia Village concept that would comprise several private, commercial and community spaces including a home and garden, village green, school, cafe and high street. Within the village a cast of volunteers, exhibitors, speakers and actors brought the village to life. The village even had a daily paper outlining each day's events.

A total of 6,250 expo delegates visited the village, pledges for action were received from 200 participants, while 346 delegate undertook dementia-awareness training as part of the DoH's ongoing campaign.

SHORTLISTED
AstraZeneca – Journey Through Infection by Bluehat Group
Allergan Sales Conference 2013 by Universal World Events
Alcon – Pharma Product Launch by WRG Creative Communication
AZ Academy 2012 by Zibrant

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How to create multi-sensory events

How to create multi-sensory events

Stimulating more areas of the brain helps people absorb and retain new information, says senior lecturer Rob Davidson.

Top 20 fears for travellers revealed

Top 20 fears for travellers revealed

Survey uncovers the biggest reasons why business travellers might be concerned about setting off on a journey.

"Safe isn't memorable"

Do you face a daily battle with the board? C&IT, in partnership with Cvent, ran a roundtable dinner discussion for corporate planners to talk about their tips and tricks.

New hotel and convention centre in western France

New hotel and convention centre in western France

The €52 million project has resulted in a new convention centre, a sixth hotel and a night-time show at Puy du Fou theme park.

Sponsored: Venue of the week - The RuMa Hotel & Residences

Sponsored: Venue of the week - The RuMa Hotel & Residences

Well-equipped for meetings and events in Kuala Lumpur, RuMa is a member of Leading Hotels of the World.

How to stop fake news ruining your event

How to stop fake news ruining your event

False information travels much quicker than the truth so make sure you're ready to act fast, says expert at IBTM World in Barcelona.

Tips for succeeding in a crisis from Thailand cave rescue diver

Tips for succeeding in a crisis from Thailand cave rescue diver

British cave diver involved in the 2018 Tham Luang rescue explains how he solves problems in steps and stays calm under pressure.

3 days left to answer our corporate event planner survey

3 days left to answer our corporate event planner survey

Complete our quick 10-minute survey to win a stay for two with Iconic Luxury Hotels and inform our State of the Industry report.

SDI Meetings and Incentives appoints new president

SDI Meetings and Incentives appoints new president

Chicago-based agency makes leadership change but former president will continue in role as company founder.

8 essential steps for event marketing

8 essential steps for event marketing

Delegates at IBTM World in Barcelona got some tips from MPI to create a smart promotional strategy.

LATEST JOBS