C&IT Awards winners: Clothing & Footwear Event of the Year

The C&IT Clothing & Footwear Event of the Year award went to the Shop Direct Group Sales Conference 2012 at ACC Liverpool, run by agency HGA Creative.

Shop Direct Group Sales Conference 2012, ACC Liverpool
Shop Direct Group Sales Conference 2012, ACC Liverpool
Agency HGA was briefed to deliver an interactive conference to convey the digital nature of Shop Direct's business. To give the event a high-tech look and feel, HD widescreen projection was used, while a bespoke wi-fi app was developed that could feed back live delegate information to the client throughout the day.

The event was attended by 800 guests and featured more than 30 videos, a fashion show and celebrity guests, including clothing model and TV presenter Myleene Klass.

The conference's success translated to a sales increase – Christmas sales were up 5% on the previous year, while mobile sales were up 150% on 2011 – with the client crediting the event as a major contributor.

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