C&IT Awards winners: Grocery, Drinks & Household Event of the Year

The Grocery, Drinks & Household Event of the Year winner was Light up the High Street, Iceland Foods Managers Conference 2012 by Cascade Productions International.

Iceland Foods Managers Conference 2012, CCD Dublin
Iceland Foods Managers Conference 2012, CCD Dublin
Retailer Iceland opened its 2012 management conference – held at the CCD Convention Centre in Dublin – to overseas delegates for the first time. Challenges for Iceland and Cascade included running a high-tech event across 12 hotels.

Lighting was a key focus – the facade of the CCD was lit in Iceland's brand colour red, while open-air spotlights were projected into the air. The CCD's entire 2,000-seat ground-floor forum was used to accommodate the 1,100 delegates, alongside the auditorium and several breakout rooms.

The event's impact was impressive. Sales at Christmas were up "significantly" year-on-year and period-on-period, with the conference a significant contributor to the uplift.

COMMENDED
Grolsch Brand Engagement Evening
Agency: Crown
Venue: Converted refinery, Bratislava, Slovakia

SHORTLISTED
Sainsbury's Paralympics Colleague Activation Programme by DRP Group
Change Leaders Conference by Unilever (in-house)

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